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UAE AI Adoption Gap: Why Only 18.8% of Workers Use AI as Billions Pour Into Infrastructure

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UAE AI Adoption Gap: Why Only 18.8% of Workers Use AI as Billions Pour Into Infrastructure

ai-news-2026-09-29

Today’s news out of the UAE tells two very different stories at once. On one hand, a new report highlights a striking UAE AI adoption gap, with only a small fraction of working-age people actually using AI tools day to day. On the other, the country’s biggest institutions — sovereign wealth funds, telecom operators and cloud providers — are pouring money and partnerships into AI infrastructure at record pace. For business owners across the UAE, GCC, US and UK, the gap between AI investment and AI adoption is exactly where the opportunity lies. We also round up a few notable international AI stories worth knowing about. Here’s what happened and what it means for your business.

UAE AI Adoption Gap: Why Only 18.8% of Workers Use AI as Billions Pour Into Infrastructure

The UAE AI Adoption Gap: Only 18.8% of Workers Are Actually Using AI

A new piece reports that just 18.8% of working-age people in the UAE are currently using AI, meaning the other 81.2% are, as the piece puts it, “watching from a different world.” (vocal.media)

What it means for your business: This UAE AI adoption gap is not really a technology problem — it’s an access and awareness problem. Most businesses that hesitate to adopt AI aren’t held back by cost or capability; they simply haven’t seen how a chatbot, an automated booking system, or an AI-powered recruitment screen could actually work for them. For business owners, this is a competitive window: while four out of five potential users are still on the sidelines, companies that move now in customer service, marketing or operations can build a real head start before the gap closes.

UAE Doubles Down on Sovereign AI Infrastructure and Investment

Mubadala Partners With Together AI

Abu Dhabi’s Mubadala has struck a partnership with US firm Together AI to explore AI infrastructure investment opportunities in the UAE, according to reports from thenationalnews.com and TradingView. This signals continued confidence from one of the region’s largest sovereign investors in the AI compute and data infrastructure that will underpin future services.

What it means for your business: More AI infrastructure investment in the UAE typically translates into cheaper, faster, and more locally-hosted AI services over time — good news for companies in real estate, ecommerce and hospitality that want to run AI tools without relying entirely on overseas servers or worrying about data residency.

Core42 and UAE Cyber Security Council Advance Sovereign AI Cloud

Core42 and the UAE Cyber Security Council are progressing sovereign AI cloud services, according to telecompaper.com. Sovereign AI cloud means data and AI processing stay within UAE borders under local regulatory oversight.

What it means for your business: For sectors handling sensitive customer data — healthcare, finance, real estate transactions — sovereign AI cloud options reduce compliance headaches and make it easier to justify adopting AI tools without cross-border data concerns.

du Brings AI-Powered Recruitment to the UAE Workforce

Telecom operator du has partnered with Sapia.ai to deploy AI-powered recruitment tools across the UAE workforce, per konsulteer.com.

What it means for your business: AI-powered recruitment can screen candidates faster, reduce bias in early-stage hiring, and free up HR teams from manual CV sorting. Any UAE business struggling with high-volume hiring — retail, hospitality, logistics — could look at similar tools to cut time-to-hire without adding headcount to the HR department.

International AI Headlines Worth Knowing

Trump Tries Rebranding AI as “Super Intelligence”

Politically, AI is becoming a talking point in the US, with reports that former President Trump is attempting to rename AI as “super intelligence” amid shifting public opinion, according to CNBC. While mostly a political story, it reflects how AI terminology and public perception are becoming battlegrounds — a reminder that how businesses talk about AI to customers matters too.

The Ethics Conversation Continues

Academic institutions are keeping the spotlight on responsible AI use, with The University of Utah publishing on the ethics of artificial intelligence (The University of Utah). For business owners, this underscores the value of having clear internal policies on how AI is used with customer data and communications.

Inside AI’s Biggest Feud

Finally, The Atlantic dives into tensions between major players shaping the future of AI development (The Atlantic). While the details are industry drama, the underlying message for businesses is the same: the AI landscape is still evolving fast, and choosing flexible, well-supported tools matters more than chasing any single provider’s hype.

Closing Thoughts

Today’s stories capture the paradox at the heart of AI in the UAE right now: massive institutional investment from names like Mubadala, Core42 and du, alongside a UAE AI adoption gap that leaves most of the workforce untouched by these tools. That gap is an opportunity, not a warning sign — the businesses that start using AI for customer service, recruitment, marketing or day-to-day operations today will be ahead of the curve long before the other 81% catch up. If you’re curious what practical AI automation could look like for your business, the team at DigiPromise is happy to help you explore it.

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